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Our teams work collaboratively to understand each user problem, design, test and experiment to make sure we understand the why behind each decision we make. Learn fast, fail fast, deliver best.
Data, analysis and customer research
It’s important for designers and product managers to fully understand the data and analysis behind the design and how that helps users accomplish what they want to achieve or learn. We iterate through qualitative research sessions.
Inclusivity
Ensure that what the design works for as many different user personas, use-cases and contexts as possible. Retail investors come from different background and experience. We want to make sure they all can benefit from using the platform regardless if they have 10 years experience or just started to research their first stock.
Just enough is more
We try to keep things simple but never boring. Investing can be a complex industry and topic, our solutions bring clarity to users in the most memorable and efficient way.
Design that lasts
Fads of today may not be relevant in a few years time. Design based on established principles, not new and hot trends.