Growth Ways of Working 👩‍💻

Owned by Albert Mai (Unlicensed)
Last updated: Feb 17, 2022
2 min read

Our Growth Stack

  • Analytics: Metabase, HotJar, Indicative, Hex

  • Data: Snowplow, Fivetran, Hightouch, dbt

  • SEO: Google Search Console, SEMrush, DeepCrawl

  • Messaging: Braze

  • Experimentation: Flagr

More to come as we grow.

Having experience with our growth stack is a bonus, although it may not matter much as we are looking for forward thinking people with a growth mindset, and the ability to adapt to new technology fast.

Growth Expectations

  • Product-led: We leverage our product to driver user acquisition, conversion, retention and referral. Product is the best source of sustainable and scalable growth.

  • User and problem centric: engineering, product and growth are at the service of our users. We help users find a solution to their problems and deliver that message to them.

  • Outcome driven: It doesn’t matter what your output is, it’s about your impact on user growth, driving product engagement and delivering value to our users.

  • Company sport: Growth is not just a team sport. We don’t succeed by just working in silo. We collaborate with engineering, product, design, data and customer success teams to amplify our impact on growth.

  • Lead by example: Be sure you can walk the talk. To show how things should be done, you should be able to get your hands dirty and demonstrate you can do it yourself to the best standard possible. We grow by creating scalable framework and process, and building a legacy.

  • Dig deep: We don’t take any insight from face value. We validate them, question everything, ask why and go further. We dig deeper for the gems but not into rabbit hole. The growth nugget lies underneath the iceberg and are often hidden in plain sight where everyone else doesn’t look at.

  • Master of your craft: With a growth mindset, we are always curios, learn from mistakes and eager to learn new things in order to continuously improve the quality and outcome of our approach, framework and process. We move fast but we don’t (want to) break things.

Growth Principles

  1. Product-led

  2. Do things at scale
    Think big and do things that scale in the long term

  3. Move fast and learn fast

  4. Everything is an assumption
    Without qual and quant data, every statement or idea is an assumption or hypothesis. Validate them.

  5. Make calculated bets
    Measure and quantify our approaches, strategies and initiatives.

  6. Personalise our message, content and experience.
    Every individual investor is different.

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